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Bioplan and Arcade Marketing Join Forces

The new strategic alliance is set to benefit all, including sampling customers.

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By: Jamie Matusow

Editor-in-Chief

Ileos (owned by funds managed by Oaktree Capital Management, L.P.) and Visant Corporation (controlled by affiliates of KKR and DLJ Merchant Banking), have announced a plan to combine their subsidiaries – Bioplan and Arcade Marketing.

The new alliance will provide customers with an enhanced products and services portfolio in sampling solutions. 

Bioplan will enrich its product portfolio with patented solutions notably using micro encapsulation and other proprietary flat sample technologies. Arcade Marketing will benefit from Bioplan’s production capabilities, including vials and sachets.

Under the new strategic alliance, Oaktree would retain a 75% ownership interest and KKR/DLJMBP would retain a 25% ownership interest. The new venture is expected to generate turnover of approximately $450 million on a combined basis. 

The transaction is expected to close by the beginning of the fourth quarter of 2014.

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